
The woman behind the brand.

Brand Story
Born for Beauty
The niece of a Hungarian chemist, Estée was trained in the art of face creams at an early age.

Inspiration
The Start of Something Beautiful
Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.

Inspiration
Beauty Breakthroughs
“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire.

A Good Egg
The star ingredient. more

Globe Trotter
Estée goes global. more


Read Her Lips
Estée realized that the success of her lipsticks
often came down to their names. more

Lab Partners
Always the
highest quality. more

Three Minute Beauty
Estée believed "3 minutes is all
beauty should ever take." more

Face Value
In 1956, Estée launched her most luxurious cream yet. more

Family First
Family was always her priority. more

Inspiration
Going the Distance
Estée Lauder began expanding internationally in 1960 and is now sold in over 150 countries across the globe.

The secret 5%. more

A Most Precious and Private Scent
A scent she could recognize anywhere. more

Model Citizens
"My women are elegant achievers…strong and smart." more

Where the Heart is
Settings of inspiration. more

The Little Brown Bottle with Big Results
The first serum to repair skin’s appearance during the night. more